Video interview with B-roll

Watch this example (2 min. 37 sec.) and notice two things:

  1. Do you feel like you are seeing too much of the interview subject? Her voice and her story are very good, but do you really want to keep coming back to her so many times? (Maybe we should see her only two or three times in total.)
  2. By the end of the story, you may have been distracted by the owners and the dogs — you may have forgotten what the event was about. The storytelling very effectively returns us to that idea — it is a photo shoot for the dogs — by saving the dog portrait photos until the end. This creates an ending that feels satisfying — a very good ending.

You can obviously make a video like this one!


About Mindy McAdams
I teach courses about digital journalism at the University of Florida. I love to travel. I ride a Vespa. You can find me on Twitter (@macloo).

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