What you need to know to make better video

Colin Mulvany of The Spokesman-Review has been writing many great, great posts about newspaper video and online video in general. In his latest, he has just about condensed everything you need to know into one single post. Here is the outline:

  1. Speed up the pacing.
  2. Define your story — in the first 20 seconds.
  3. Start it with a very strong visual.
  4. Start it with natural sound.
  5. Stop zooming and panning already! What are you, 12 years old?
  6. Use a wireless microphone.
  7. In and out, in and out: Mix nat SOT in with narration.
  8. Be diligent in the fight against wind noise.
  9. Shoot creatively.
  10. Edit to include surprises.
  11. Leave the viewer feeling fulfilled.

Isn’t that a wonderful list? Now just remember to do all of that!


About Mindy McAdams
I teach courses about digital journalism at the University of Florida. I love to travel. I ride a Vespa. You can find me on Twitter (@macloo).

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