New news startup targets ‘the Change Generation’ Sept. 18, 2013

What do you think about this site? is a new site with a mission of keeping younger adults (like you) informed without … um … stressing you out too much, I guess.

Leave your reactions (if any) in the comments.


About Mindy McAdams
I teach courses about digital journalism at the University of Florida. I love to travel. I ride a Vespa. You can find me on Twitter (@macloo).

3 Responses to New news startup targets ‘the Change Generation’

  1. It’s slick, but I am definitely too old for this. Which probably means it’s right on target for its demographic.

    I’m not sure it was a good idea to call the top news list at the center the Presidential Daily Brief. If you don’t know about the PDB that the U.S. president receives each day, you might think this section was all White House news, which it is patently not. If the target audience is one averse to typical news, will they know what this name refers to?

  2. I think this setup is great. I love vibrant photographs. However, I do not know if I would say that it is less stressful? While it seemed easy to navigate, I too found the President Daily Brief to be mis-titled. Like Alisson stated, it is easy to assume that this section is all about the White House, and evidently is not. I believe a site like this has potential.

%d bloggers like this: