Blog post 14: Journalism blogs

Most news organizations nowadays have one or more blogs on their website. These blogs vary widely in both tone and content.

In this assignment, you will find two blogs within ONE news organization. I do not mean two blog POSTS; I mean the entire blog.

Tuesday I showed you a post at The New York Times Lens blog, for example.

How to find blogs: I went to the website of a major TV news organization and looked around for a LIST of blogs. At the BOTTOM of the page of one of their blogs, I found a list of links to all the other blogs for that news organization. Another way to find the blogs at one news organization is to search on Google with the word blogs and the name of the news organization.

Find two blogs at one news organization. Examine them. Read several posts. Then compare the two blogs.

Alternative: If you want to compare two blogs with similar contents from two DIFFERENT news organizations, that is also okay. For example, two different photojournalism blogs. But make sure that each blog is under the domain name of an actual NEWS ORGANIZATION.

DO NOT compare the same two blogs that any other student compared for this assignment.

Contents of your blog post

  1. In the first paragraph, include the name of each of the two blogs. For each one, make the name a LINK to the home page of that blog.
  2. Briefly summarize the typical contents or topics of each blog.
  3. Note whether the blog posts are usually written by the same person, or do multiple authors write for this blog?
  4. Are photos and/or videos typically included with every post?
  5. Are links included in most posts? If so, are they links that go OUTSIDE the news organization, or are they mostly internal links?
  6. Compare any notable similarities or differences you find in the two blogs.
  7. Compare the audience to which each of the two blogs appeals. That is, are both blogs targeting the same kind of audience, or do they seem to be written for two different audiences?

Requirements for your blog post

  1. The length must be (minimum) 300 to (maximum) 500 words.
  2. Write intelligently so that a prospective employer, reading your post, will see that you are able to evaluate journalistic blogs.
  3. Write an appropriate and interesting headline for your blog post.
  4. After you publish your blog post ON YOUR OWN BLOG, copy the URL of your post page and paste it in a REPLY to this post, here, on this blog. If you paste a complete URL on a line by itself, it will automatically become a working link. That is what I want.

Please read about grading criteria for blog posts in this course. Those criteria apply to all blog post assignments.


Tuesday, Oct. 1, at 9 a.m.

Your reply posted here must be submitted before 09:00:00 in order to receive credit.

About Mindy McAdams
I teach courses about digital journalism at the University of Florida. I love to travel. I ride a Vespa. You can find me on Twitter (@macloo).

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